Design visuals
Above: The design motif for the textbook is a speech bubble, pointing inwards — a symbol for the inner voice.
Above: Yellow is the brand colour and is featured throughout.
Client testimonial
“I highly recommend James Armstrong. He designed and produced my first book and it was a brilliant outcome for my business. James has a very strategic and thorough approach. His experience has brought real value to the final product (well beyond what my expectations were).”
Company Director
Above: Images and typography were evocative, creating a counterbalance to the textbook’s content.
Above: The back cover contained client testimonials within the same speech bubble design motif.
The story behind the design
The Cornell Voice Advisory works with individuals and businesses to develop speaking powers and create voices of leadership and influence.
The teaching process is theoretical, practical and mythical and introduces clients to unfamiliar concepts. Good communication design was key.
To explain the voice-training techniques and philosophies, facilitate the coursework that attendees compete, and raise the profile of the company, a textbook/marketing booklet was conceived but needed to be designed.
The textbook design
The Cornell Voice Advisory helps their clients connect with their inner voice.
Echoing this, the design motif for the textbook is a speech bubble, pointing inwards.
Evocative images are used to represent voice, discovery of voice, expression of voice and the techniques used to facilitate and centre voice development work.
Specifications
> 84-page printed booklet
> An irregular 175mm x 230mm size (small enough to feel like a book, large enough for practical written exercises).
Creative awards
Honorable Mention — Creativity Annual Awards
Award of Excellence — International Creative Media Awards.
Want to know more?
Contact James Armstrong for a chat about this project, your project, or a design quote.
