Design visuals
Above (and following): Each brochure was four pages. Covers used an aspirational lifestyle image and inspiring quote from the designer. Inside pages contained the product range images and specifications.
The story behind the design
Bathe is an importer and retailer of a range of high-end designer brand bathware targeting the architects and interior designers who conceptualise interiors (and need specifications to assist), and visually literate consumers managing their own renovation project.
Bathe stocks dozens of designer collections. The number of products available within each collection varied in size and scope.
We needed to design brochures that would accommodate the product variance between collections and functionally present product specifications, while visually echoing the beautiful forms and product photography.
The brochure designs
Designer range brochures
20 brochures were produced in the range: one for each designer collection.
Each brochure uses an uncommon but elegant vertical layout for each product’s specifications.
As collections changed, the brochures’ design grid was able to adapt.
Sales brochure design and order form design
After a choice of designer brand bath was made, this sales-support brochure helped the on-site salesforce to guide customers through a comprehensive (but overwhelming) list of custom spa upgrades.
The sales brochure’s design is below.
Specifications
> 20 A4-sized designer range brochures (4 pages)
> A4-sized sales-support brochures (12 pages).
Creative awards
Honorable Mention — Creativity Annual Awards.
Above (and following): The design for a sales-support brochure that allowed customers to custom-upgrade any designer brand bath with hydrotherapy spa features. Customisation was complex so good information design was critical to guide both customer and sales representative alike.
Want to know more?
Contact James Armstrong for a chat about this project, your project, or a design quote.
